PRINT: Strato Cruiser
Strato Cruiser
Client Personal Project
Production Designer Tino Schaedler
Merging the soothing ride of an
ocean cruise with Richard Branson’s
futuristic visions of space travel, the
Stratocruiser offers short, regen-
erative journeys for the cosmopolitan
traveler. The project aims to bring
lifestyle and health into travel rou-
tines, which have become increas-
ingly compacted and frenzied. Like
modern nomads we can again enjoy
travel, arriving more refreshed than
we left, thanks to incredible views of
the worlds most exciting landscapes
and cities.
As a fictional partnership with the
SupperClub, Stratocruiser adds a
new experience to the chain’s clubs,
restaurants, ‘On location’ and ‘Cruise’
boats. Guests depart for a full day of
spa treatments—massage, personal
trainers, yoga classes and beauty
care are on offer. The Stratocruiser
offers “medium-haul” transits be-
tween the Supperclub hubs: transat-
lantic, transpacific, trans-american
or Europe-Middle East routes. With
spa, library, and private mini-offices
available, the contemporary traveler
who seldom has time for a cruise can
transform an otherwise exhausting
and ordinary journeys into a positive
experience.
New locations and star chefs are
rotated weekly to ensure that no
experience is the same. As one would
expect from the SupperClub, guest
DJs inject a club flare after dinner
with the option to party the night
through or retire to ones private
cabin to awake refreshed in the
morning at ones origin.