PRINT: BMW S1000RR

BMW S 1000RR Planet Power Print Ad Campaign

Client BMW/Serviceplan

Photographer Mats Cordt

VFX Scope

Production Designer Tino Schaedler

The agency's brief called for BMW's S 1000RR to be captured in an unusual and exaggerated reality. Here, curves are tighter, straight lines are nearly endless, reaching beyond the horizon, and tunnels resemble avant-garde pipelines. Altogether the hyper-architecture and exaggerated perspectives express dynamic experience of speed and highlight the pleasure of driving a BMW S 1000RR.

Launched in November 2009, this European print ad campaign features digital set design by NAU, photography from Mats Cordts and visual effects by Scope.